Fanciti

A platform connecting creators, fans, and brands in a shared community of discovery and collaboration.

fanciti photo

💡 Overview


During my co-op internship at Morethink Solutions, I joined as a UX/UI Designer to work on Fanciti, a new web platform aiming to bring creators, fans, and brands together in one place.

The vision was ambitious:

  • Creators needed a space to share and sell their products.
  • Fans wanted to discover products recommended by people they trust.
  • Brands were looking for authentic partnerships with creators.

Since I joined at the very beginning of the project, I had the opportunity to shape the product from the ground up—working on research, information architecture, and dashboard design.

Role

UX/UI designer (Co-Op)


Duration

12 months


Platform

Desktop, Mobile


Tools

Figma, Optimal, Click Up

🤝 How I Contributed


Research & Discovery
  • Conducted competitor analysis with the marketing team to identify market gaps and opportunities which shaped our approach to simplify Fanciti’s sign-up flow.
  • Designed and executed user interviews and surveys to validate features and identify user pain points.
  • Iterated on features based on usability feedback after testing.
research & discovery
Information Architecture
  • Helped structure the platform’s information architecture to support three distinct user groups: creators, fans, and brands.
  • Test multiple IA versions through tree testing.
  • Learned to simplify complex user needs into a clear and intuitive navigation flow.
Information Architecture
Dashboard Design
  • Designed wireframes and mockups for the creator dashboard, which included four key features: Profile, Collection, Analytics and Settings
  • Conducted user interview to validate dashboard navigation and usability.
  • Iterated designs based on user and team feedback to ensure clarity and efficiency.
Dashboard Design1 Dashboard Design2 Dashboard Design3

🗝️ Key takeaway


  • End-to-end product design exposure Working from research to final UI gave me a holistic view of product design.
  • Collaboration: Directly engaging with marketing and development teams taught me how to balance business goals with user needs.
  • Problem-solving for multiple audiences: Designing for three user groups was challenging but improved my ability to create inclusive and scalable solutions.

Working at Fanciti strengthened my UX research, IA, and UI design skills while showing me how impactful user-centered design can be in shaping a product’s direction.

Ryan Thorburn

Founder & CEO of MoreThinks Solutions

“I’ve had the pleasure of managing Aiya for just over a year, and she’s been a key contributor across both UX and UI. She’s done a great job using Figma to bring everything together—combining thoughtful user research, clean design systems, and a strong sense of how the product should look and feel. Her attention to detail, user-first mindset, and collaborative approach have made a big impact on the team and the product.”